Writing goal: I want to write clearly and concisely without leaving out important details and explanations.
Maybe next time you're about to make a water-wasting decision, you'll really consider the consequences.
http://kozar.files.wordpress.com/2011/02/best_ads.jpg
http://kozar.files.wordpress.com/2011/02/best_ads.jpg
Would we still waste water if we knew we were killing an animal? Is our comfort worth the suffering or even death of an innocent animal? This advertisement, sponsored by Percept, was published and distributed in India. Percept is an entertainment, media, and communications conglomerate. It was published under a project called "Venfield" along with several other environmental advertisements. The purpose of this advertisement is to convince its viewers not to waste water, and the audience, although intended to be the people of India, is actually everyone. To have its desired impact, the creator of this advertisement employed several strategies and devices.
This advertisement depicts a goldfish in a fish bowl with a tap that is dripping water and the words "Save water. Save life." written to the right of the fish bowl.
One of the devices used is shading. The right side of the image is dark gray and the left side of the image is clear, peaceful white. This shading is crucial. The goldfish is highlighted in clean, pure, innocent white, whereas the person loosening the tap, most likely coming from the right side of the advertisement, is dark and convoluted. The goldfish represents the animals that we hurt by wasting water and everyone, including the viewer, is the dark, unshown figure that keeps loosening the tap. This creates the feeling that us, the people of the world who use too much water, are wrong and dark, killing innocent animals.
A small but important detail to point out is that the goldfish is watching the water it needs to survive drip uselessly from the tap. The fact that it is watching is enough to create a sense of guilt within the viewer. The goldfish, arguably the least intelligent animal, acknowledges that its environment is being taken.
There are several details about the water in this advertisement that help to convey its message. Water drips into a puddle for no apparent reason. This represents waste. The fact that the goldfish's bowl is already more than halfway drained represents the amount of water the audience has already wasted. This setup elicits a feeling of desperation within the viewer. So much water has already been wasted, and soon there won't be much left for the goldfish (representing all innocence in the world).
Overall, I believe this advertisement effectively convinces the viewer to, at the very least, consider his or her water usage, therefore achieving its purpose.
This advertisement depicts a goldfish in a fish bowl with a tap that is dripping water and the words "Save water. Save life." written to the right of the fish bowl.
One of the devices used is shading. The right side of the image is dark gray and the left side of the image is clear, peaceful white. This shading is crucial. The goldfish is highlighted in clean, pure, innocent white, whereas the person loosening the tap, most likely coming from the right side of the advertisement, is dark and convoluted. The goldfish represents the animals that we hurt by wasting water and everyone, including the viewer, is the dark, unshown figure that keeps loosening the tap. This creates the feeling that us, the people of the world who use too much water, are wrong and dark, killing innocent animals.
A small but important detail to point out is that the goldfish is watching the water it needs to survive drip uselessly from the tap. The fact that it is watching is enough to create a sense of guilt within the viewer. The goldfish, arguably the least intelligent animal, acknowledges that its environment is being taken.
There are several details about the water in this advertisement that help to convey its message. Water drips into a puddle for no apparent reason. This represents waste. The fact that the goldfish's bowl is already more than halfway drained represents the amount of water the audience has already wasted. This setup elicits a feeling of desperation within the viewer. So much water has already been wasted, and soon there won't be much left for the goldfish (representing all innocence in the world).
Overall, I believe this advertisement effectively convinces the viewer to, at the very least, consider his or her water usage, therefore achieving its purpose.
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